Wayfinding & Advertising

Situated in the heart of the world-famous Pitt Street Mall in Sydney’s CBD, MidCity Centre is a boutique retail precinct with a long tradition of specialty retailers occupying its blue-chip location. When MidCity wanted to challenge retail digital norms, they called on D2P to tailor a cutting-edge digital solution.

Our Blades were installed throughout the centre to delivery key messaging and promotions offered by MidCity’s retailers. Bespoke interactive wayfinders were deployed at key locations running our own wayfinding software. By navigating through its intuitive interface, shoppers can search and be guided to their favourite shops in seconds.

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