The Blade 2.0 is our vision for digital out of home advertising and we were delighted that Shopper Media shared in that vision. The ultra slim profile, a hallmark of our Blade, remains.

New to the Blade 2.0 are inlay panels available in various colours and finishes. Shopper Media chose wood and stainless steel inlays in keeping with the interior design of individual shopping centres.

Unique to the Blade 2.0 are LED side illumination strips. Remotely configurable via our dpEMS portal, it allows Shopper Media to change the colours of the strips for specific promotional campaigns.