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Polo Beats Blades

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THE PROJECT

Polo Beats Blades

Presented by VW Polo Beats, MTV live sessions is a music event popular with musicians and music fans alike. At a recent session featuring Australian electronic duo Peking Duk, our Blades were deployed to deliver key messaging for the launch of Volkswagen’s Polo range.

Planted within a cavernous warehouse space, the Blades’ large 55-inch screens stood tall, beaming their messages out to partygoers without missing a beat. Ideally positioned adjacent to vehicles on display at the event, they commanded patron’s attention by broadcasting the vehicles’ key features in high definition graphics.

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THE RESULTS

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