Situated in the heart of the Sydney’s Pitt Street Mall, MidCity Centre is a boutique retail precinct with a long tradition of specialty retailers occupying its blue-chip location. When MidCity wanted to challenge retail digital norms, they called on D2P to tailor a cutting-edge digital solution.

Our Blades were installed throughout MidCity to deliver key promotions and messaging offered by its retailers. Bespoke interactive wayfinders were deployed at key locations running our wayfinding software. Navigating through its intuitive interface, shoppers can search and be guided to their favourite shop in seconds.